WHY IS ABSA DOING THIS

Visibility changes everything.

Women are helping shape Africa's economies, industries and communities, yet they remain significantly underrepresented in the stories that define public life. According to the Global Media Monitoring Project 2025, women account for just 26% of people seen, heard or spoken about in the news.

Built around 100 women, 100 stories and 100 career paths, this platform shines a light on the ambition, impact and possibility embodied by millions of women across the continent. By closing the gap, it aims to make women and their contributions impossible to ignore.

Because when women are seen,
more women believe what's possible.